About Web Users

Web users are known to be critical and impatient. They want to find their content quickly, and will move onto another site if it is not immediately available. Web users tend to:

• Scan the content since reading online is 25% slower than reading from paper.
• Prefer concise, easy-to-read, objective content.
• Prefer informal writing style.
• Use titles to tell them what to expect within subsequent content.
• Detest overly hyped, promotional content.
• Be very visual and investigative.

When we develop web sites....

Writing for the web requires a different approach than writing for other mediums. When we write for the web, we:

• Keep content short, modular, and concise.
• Structure content to make it easy to scan.
• Provide in-context links to related topics.
• Use meaningful sub-headings to allow for easy scanning.
• Ensure that each paragraph has one dominant idea.
• Use an objective writing style that avoids boastful promotional writing.
• Segment information into logical, modular units.
• Use hypertext links to connect related topics to each other.
• Use bulleted lists to summarize information.
• Use simple sentences since convoluted writing and complex words are difficult to read or understand online.

Our experience with web development

We have extensive experience with the development of information rich Intranet and Internet sites.